St. Paul, MN (Minnesota News Network) -- In 2003 there were 655 traffic deaths on Minnesota roads. That's the year the Toward Zero Deaths (TZD) campaign was started to raise awareness about safe driving habits.

Last year, the number of fatalities was down to 361.

TZD coordinator Susan Youngs says people like Matt Logan, whose daughter died while texting and driving, have helped get through to drivers. Logan has traveled the state encouraging people to pay attention while driving.

Youngs says motor vehicle crashes are the leading cause of unintentional injury death for Minnesotans ages five through 24.