GAZA CITY, Gaza Strip (AP) -- Israel unleashed its heaviest bombardment in a 3-week-old war against Hamas on Tuesday, striking symbols of the militant group's control in Gaza and firing tank shells that Palestinian officials said shut down the strip's only power plant.

The fighting came as diplomatic efforts to forge a truce remained stalled despite a death toll that Palestinian officials said rose above 1,200 on Tuesday. The shadowy leader of the Hamas military wing said his group will not cease fire until its demands are met.

On Tuesday evening, residents of the sprawling Jebaliya refugee camp in northern Gaza reported intense tank shelling. Ten members of an extended family were killed and 50 other people wounded in the area, Palestinian health officials said. Two brothers driving in a car with markings of a U.N. aid agency were killed by shrapnel, an area resident said.

"It was like an earthquake," Moussa al-Mabhouh, a volunteer for Gaza's Civil Defense, said of the scene. "Roofs collapsed, walls cracked and wounded people everywhere."

The heavy strikes - which came a day after Prime Minister Benjamin Netanyahu on Monday warned of a "prolonged" campaign against Hamas - were a new blow to international efforts to reach a sustainable truce in the fighting.

Israel has vowed to stop the Hamas rocket and mortar fire that has reached increasingly deeper into its territory and to destroy a sophisticated network of tunnels that have been used by the militants to infiltrate the Jewish state. For its part, Hamas has so far rejected cease-fire efforts unless its demands are met, including a lifting of a punishing blockade.

The rare remarks by the Hamas military wing's leader, Mohammed Deif, were broadcast late Tuesday on Al-Aqsa TV, the satellite station of Hamas.

"There is not going to be a cease-fire as long as the demands of our people are not fulfilled," he said.

More From KROC-AM